Academy of Chiropractic

MD Referral Program 

Administrative Update – Your Morning Briefing [YMB]

William J Owens Jr DC DAAMLP CPC

“If you do NOT have a plan, you are part of someone else’s” – Terrance McKenna

Good morning,

There has NEVER been a better time to grow your chiropractic practice by working with the medical community, probably in the history of the chiropractic profession.  I am here to support you in that effort, educate you on how the medical community is perceiving chiropractic and how to communicate what you do using vocabulary they understand.  Here is a list of what is scheduled for you to take advantage of this program and learn.   Most everything that I do is recorded and posted for you to view later as well, however joining me LIVE is the best way to stay engaged and on track.  A little each week adds up to a LOT at the end of the year.

Florida Seminar

The Florida Mastersmind seminar is on again this year, February 15-16, 2020 in Ft Lauderdale Florida.  Attached is the flyer, this is a members only event and designed to focus in depth on concepts and use of materials in the program.  It is a good time to get together and plan the year, outline opportunities and create synergy.  Planning is important in business growth and this will give you BOTH the tools and the reasons why reaching out to the medical community has never been easier.  I am in the process of creating a regional group of doctors of chiropractic in the Western New York area, I will be teaching you how to do that and why it is one of the best ways to “take over” a region.  This is important since chiropractic utilization is going to increase quickly over the next several years, working regionally will protect your practice over the long haul, I am going to be spending time showing you why.

Elite Retreat

The Elite Retreat is tentatively scheduled for Thursday July 30 – Sunday August 2, 2020 in the Finger Lakes Region of New York State.  The area we are going to be will be about 1.5 hours east of Buffalo, I am securing a lake house that will be on the water and have enough space for group work indoors and out.  This weekend will be focused on practice growth, business philosophy and fellowship.  Spouses are invited, the area has some great hotels and many things to do from antiques to wineries or is a great place to read a book and do NOTHING.  We will have all meals prepared at the house so we can all maximize getting to know each other and spending time together.  More information to follow, the response has been FANTASTIC, I am currently sorting out who has indicated they are interested.  This opportunity is open to Fellowship Graduates, Fellowship Candidates and Elite Consulting Members only at this time.  Details will be arranged by the end of the month so that everyone can plan their summer.  Looking forward to this!

Spend Just One Day With Me

There already is interest in spending time with me and my staff at the office in Buffalo.  I am starting with members next week and looking forward to connecting to help grow your practice.  You will have full access to the processes in my office, be able to see how patient flow is organized with particularly attention to documentation, referrals/orders, symvetra and imaging studies.  The morning will consist of patient care and observation while the afternoon will focus on meeting medical doctors in the Primary Care and medical specialty areas.  I will be doing some outreach at a variety of medical offices so you can observe and learn first hand how this works.  This is unique opportunity for us to spend one on one time together, take advantage of it.  To schedule a day with me, email Jody at and she will work with you to look at availability.

Tuesday Weekly Webinar

Every Tuesday at 3:00pm EST I host a LIVE program webinar on-line.  Topics vary based on new research, trouble areas or opportunities.  These are very important to attend since they keep you engaged on a weekly level.  The LIVE nature allows you to ask question and interact with me outside of the traditional phone call.  These topics are recorded and posted in the video section of the website AND are converted to audio for posting on the Podcast Channel.  This is where we discuss strategy, refine approaches and trouble shoot areas of practice growth and management. Registration is done on a weekly basis from an email that I will send out typically over the preceding weekend and again on Monday.  Please look for those, if you don’t see them for some reason, check your spam and/or email me to resend.  Here is the link for today’s webinar.

Elite Webinar

For those members that are focused and working with me on the clinical, administrative and marketing aspects of their practice there is the Elite Webinar for the Elite Consulting Group.  There is a small group of focused doctors that are working with me at a much higher level known as the ELITE GROUP.  Outside of scheduled weekly meetings we are also focused on bigger projects like hospital expansion, work with Independent Practice Associations or getting into medical schools.  Elite Program doctors have committed to put themselves out there to work at a higher pace to grow their practice and therefore are involved with other national opportunities. This webinar is for that group and is scheduled on Tuesday evenings from 8:00 – 9:00pm EST.  These are recorded and provided to the Elite Consulting Group – if you are NOT in the Elite Group and would like to work at a higher level please email me and we can start the conversation.

Fellowship Training Call

I am restarting the Fellowship Training Call once again.  This call was regularly scheduled when the Fellowship was created and looking back I can see that it was a GREAT idea.  It was a way for us to stay on track and keep motivated on a weekly basis.  Much of it was simply a “check-in” with a review of rotation requirements, trouble shooting and a way for you to GET WHAT YOU NEED FROM ME.  This call is going to be audio only (conference call) and will be scheduled on Tuesday evenings from 7:00-7:30pm EST.  I will be sending out conference call information today to start this call again NEXT WEEK, which is Tuesday January 28, 2020.  This call is for ANYONE that is a Fellow Graduate or a Fellow Candidate.  Look for that email with the conference information shortly.


You should be registered for the Podcast, Science of Chiropractic which is a Members Only Podcast hosted by  If you are having trouble logging in OR have not had access for some reason, please email Kate at she can help you.  This is an EASY way to stay connected and learn while doing other things.  You can listen on the way to the office, while working out, doing paperwork or walking the dog.  Remember that it will never be ONE thing that does it for you, learning and growing is a process that requires daily attention.  Use the podcast to help you with that.  As a matter of fact, there is one member of the program that admitted that they listen to the podcast while in the shower!  Now THAT is using time wisely!

Clinical Grand Rounds

Clinical Grand Rounds will be starting the FIRST WEEK of February 2020.  The Clinical Grand Rounds are presented on a weekly basis to provide outlines of unique cases in the chiropractic office with a particular focus on diagnosis, triage and interprofessional communication.  We review patient history, physical examination findings, diagnostic testing, imaging and documentation.  Additional discussion on what to discuss with the Primary Care Physician, medical specialist and others is also an important part of this presentation.  These are ONE hour long and also recorded for posting on, however I STRONGLY encourage you to be there LIVE to ask questions and discuss the case.  I have the ability to MUTE or UNMUTE participants, so interaction is easy and encouraged.  These are approved for CE credits through the Federation of Chiropractic Licensing Boards – PACE, more information on those details will be provided later this week.  Once again, these are FREE unless you want CE (you need to have a record of CE if you are going to post this on your CV), if you want CE there is a minimal cost, which is basically me transferring that cost directly to you without any mark up of any sort.  Registration, day/time and CE link will be sent in the next day or so.


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